Toby Keith Accredited As a Pandora Billionaire
Award winning singer, songwriter, entertainer, and entrepreneur Toby Keith celebrated a three-show run at Dolby Live at Park MGM in Las Vegas by being recognized for his music having been streamed 3 billion times on Pandora.
Pandora surprised Keith backstage with President/Owner TKO Artist Management TK Kimbrell and Chair and CEO of Universal Music Group Nashville (UMGN) Cindy Mabe presenting him with a Triple Billionaires Plaque for performances of his music on the platform.
You can listen to Toby Keith on Pandora HERE and Pandora’s Country Billionaires station HERE.
Last week, Keith performed for two hours each night of his three show run in Las Vegas. A highlight moment was when he sat centerstage for an acoustic set of six songs he said "should've been singles." And the audiences’ energy grew every night with chants of “Toby, Toby, Toby…” as Keith performed some of his 32 No. 1s and 42 top 10 hits that have helped propelled him to have more than 100 million BMI performances and more than 10 billion streams overall.
The Songwriters Hall of Fame inductee has built his success largely on the strength of his own songwriting. His recently released album 100% Songwriter highlights 13 of many of his most iconic solo-written songs, putting him in company with other performing songwriters including Hank Williams, Johnny Cash, Loretta Lynn, Willie Nelson and Dolly Parton.
And his latest hit single, "Don't Let The Old Man In," is yet another example of his talent. Written by Keith in 2018, the song was inspired by a conversation with Clint Eastwood and was later featured in Eastwood's movie, "The Mule." It took the spotlight again at this September's People's Choice Country Awards, where Keith performed the song after being honored as the PCCA's Country Icon. "His powerful performance of a lyric facing mortality was an emotionally gripping moment that electrified us all," (Robert K. Oermann, Music Row DISClaimer), and immediately boosted the song and music video into the No. 1 spot on the iTunes Country Songs and Videos charts as well as Top 3 in the all-genre charts. The following week the single claimed the No.1 spot on Billboard’s Country Digital Song Sales chart and Top 3 on the all-genre chart. And a few weeks later, Big Machine Records partnered with Keith to promote the song, which earned most-added at Country radio upon impact.